this is from last year, one of the projects that is close to being finished.
-velocity-
Product- velocity: An elevated system of bike lanes to efficiently move people around the city. Designed similar to a highway; the system is for bikers of any pace with three lanes intended for passing. With separate all-weather tubes for each direction, wind resistance is minimized for optimum speeds. Velocity boasts easy to use on and off ramps, elevators, washrooms, showers, security and other amenities.
Objective- The objective of the completed advertising campaign will be to promote the usage and awareness of this bike system in the city of Toronto.
Strategy-The idea behind the concept of velo-city is to create a safe and environmentally friendly way to get around Toronto on a bike. Velocity offers a more economical and efficient ways to get around the city. This would be a great way for Toronto to promote a healthy lifestyle, as well as becoming an innovative city.
Media: building wraps, informative flyers attached to bikes around the city.
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I am thinking of a cool business card idea and this is my inspiration-
found out today that my summer job can count as my internship! soooo that means that next semester I have from December 20th to May OFFFFFFFF FFFFFFOOOOOOMMMMM SCHHHHOOOOOLLL!! holy shit sons.
but chances are I will just do another internship or continue working at the same law firm that i will be working at in the summer. or maybe i will go to europe. heh.
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